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5 current approaches to SEO – Search Engine tips

Need to ensure a stable flow of customers from search engines such Google, Bing etc? What are the best ways of search engine promotion? How to eliminate the risk of non-return of your investment? We will provide you some advice to those who use SEO to promote their own business.

1. SEO – a modest part of the marketing strategy

Nowadays, the search engine optimization as a separate service is an almost lost relevance. And it is not even because the growth of positions in the search results does not guarantee the increase in the number of orders from your site. Now search engine promotion is becoming less and less effective if used in isolation from other advertising methods and without the work on improving the site as a whole. For sure we can’t talks about the total dependence of SEO results because the efforts in other areas of internet marketing. But for projects with serious ambitions of working in a competitive environment, an integrated approach becomes a prerequisite for: search engine optimization can be an effective tool only as a component of a complex Internet marketing services.

2. SEO is not the promotion! SEO -is the optimization!

Proper SEO should benefit everyone: the project, the search engine, and the most important – the people who are looking for the answers to their questions.

The task of any search engine – to find the best response to the user’s search query. The job of the promotion – to show the users of a customer site the maximum possible number of targeted requests. There can be two ways of solving the problem of website promotion:

To make the search engine to consider a website as the best response to customer inquiries;
To create projects that will be truly best for the visitors.

The second way is more complex, it requires a lot of cost and time, but that is what we choose. Because cheating search engines – is a temporary phenomenon, and is unreliable. At any time, the algorithms change the next project and may deprive a large part of search traffic, and even call into question the profitability of the business.

One can create a successful project, which is steadily gaining customers from the search engines, only working on a really popular resource. For resources that do not depend on changes in search engine algorithms, it is necessary to strive for leadership in the first place is not in the positions in the search, and in matters of visitor satisfaction service.
3. Long-term investment in the project

Website promotion can be used as a service exclusively strategic character. The correct approach to the work of the SEO – is a long-term business investment.

Advertising search starts to lead customers to the site at the same time with the launch of an advertising campaign and involves a fast return on initial investment. The promotion of the site is necessary to invest on a regular basis. In most cases, a significant wait for the result of the work is necessary for a long time. And a longer period is required for return on investment aimed at SEO. But when the work to promote the site brings the result, this channel attracts customers, in many cases and becomes the most massive, cheap and, as a result, effective. This property makes the service of search engine promotion sites so popular and in demand among customers, often forcing to forget about the possible risks and restrictions associated with this kind of advertising.

4. Proper assessment of opportunities and risks

Service Website promotion has limitations on the use and, consequently, the risk of default on investment (in the case of ignoring these restrictions). Not in all cases, even successfully carried out work can promote the site and achieve positions capable of providing the customer a steady stream of customers from the search engines. Either the same stream of customers can create a much less expensive way than SEO.

In such a situation, we expect a further stage of conclusion of the contract with the client. And one refuses to promote the site of the customer, if one foresees them ineffective. Our goal – customer satisfaction, and gain experience of successful cooperation. Knowing that the work will not bring the result to the client, we do not see any sense to undertake its implementation.

5. Understanding the target

The objectives of work on Website promotion must always coincide with the general objectives of the project, with the tasks for which it was created. For example, if the goal is to sell, the SEO should be designed to ensure sales, rather than the achievement of certain positions in search engines and increase traffic. It must be remembered that this is only the tools for solving the problem, but not the main goal. Unfortunately, often in the process of achieving it is a substitution of concepts, which adversely affects the final result. For maximum effectiveness, SEO is important to remember about the final order in all phases of the operations.

15 Ways to bring new visitors to your web-site

Building a new web-site is just a half way of online customer acquisition. The next step is how you need to bring new visitors to your website.

1. SEO promotion

It will be your main channel or organic user acquisition. The topic is too wide to be talked about in a couple of lines, so let’s just say it is a MUST have for any commercial company. It has to be optimized on monthly bases.

2. Company Blog:

Company Blog is a powerful and almost free tool that is able to attract long-term customers. The main thing is to remember in the blog, that it is important not to write your company’s news and interesting facts from the life of employees. Answer the questions that arise from users about benefits of your goods and then the potential buyer will come to you.

3. Banner Advertising

Today there are a big number of advertisement networks, which can generate highly targeted traffic for you. With the right approach it is a fairly effective method of advertising.

4. Creation of thematic portals

Create a thematic portal (you can create an additional blog or a forum), where potential customers will hang out.

5. Free Classifieds Ads/Business Listing

Highly underrated tool, each post usually collects 200 – 800 views This is a free and very easy to set up tool, and a sin not to use.

It is a massive SEO tool to boost traffic and to create back links on website home. These sites boost direct traffic on website.

6. Social. networks – create groups in an all popular social networks and repost there all the records from your blog. This method will not only speed up indexing by search engines, but also will generate traffic.

7. Advertising in the Social Media groups – You can find multiple groups in the social network, who will to repost your news.  ( For pretty low cost you can reach groups of 50 000 – 200 000 subscribers )

9. E-mail Campaigns – also a very popular method to find new customers and reengage old ones.

10. Webinar – just a perfect tool to attract people.

11. Press releases – good way to create back-links in a completely legal way, do not miss your chance.

12. Placement in directories and catalogs – Directory submission is a  great way to index a website. It is also the best way to achieve one way back link.

13. Communication on the forum – find a thematic forum and start it from the perspective of an expert. In every reply indicate a link to your website and a brief description of the service. People will see that you are competent in their field and go to your site already being loyal to your company.

14. Articles in the forum, guest blogging – this will make interesting and high-quality articles and post them on the discussion forums and blogs. Do not do advertisement paper but use a really useful post. You will see results when you will make the post about 2-3 in 8-10 resources.

15. Video on YouTube – this is a free and certainly powerful tool to attract people to your website. Make a video and try to adjust the description to get into the top searches on youtube by keyword search or to get in the recommended latest viral videos. Then you will collect a large amount of visitors during a long period of time.

Effective Inbound Marketing

Today we are moving away from mass marketing and moving towards a more personalized communication with consumers. Communication with customers is through different channels on different devices at different times and in different formats. The effectiveness of the print media, telemarketing and email-campaign is winding down, but the marketing strategy of the inbound marketing continued its winning streak from the smallest to the largest marketing departments of companies around the world.

However only a small part of inbound marketing strategies have satisfying ROI . There can be many reasons for this, but to achieve maximum success in this field it will help you to have a strategic approach to your own content. The steps below, explains how you can improve your results.

1. Change your focus.

Sometimes it’s worth it to stop your campaign and change its focus to increase the return. More specifically you can do following steps:

• Create a campaign of mass marketing communications, in which experts should formulate a content strategy and create the content itself by building interaction with your target market.

• Relocate the budget from outbound marketing, to maximize the performance of the inbound marketing.

• Manage expectations: Line up the right business plan, focusing on market development strategies over the next two to three years. Develop key performance indicators and the overall strategy to simplify the process of measuring achievement.

• Restructuring of your marketing team to achieve new goals.

2. Work with the your marketing team.

As a rule, low ROI in the inbound marketing is based on misinformation and poor understanding of the team which are the benefits  of using a particular product/technology.

Focus on how to convey the main benefits to the client thought inbound marketing and your strategy, set key performance indicators and try to achieve the results in the next 9 – 18 months.During the first 9 months you should build the foundation of your campaign: identify the target consumer, set up a mechanism to reach them, create a database and run a debugged and optimized website. It is also worth it to begin a process of a regular review of metrics and your goals.

During the period from the ninth to the eighteenth month, you need to turn your potential customers in the ready buyers. This process involves the transformation of the destination of your opt-in customer base, refining and improving the content strategy, improvement of marketing automation and continuous optimization of the process of conversion.

Create or outsource a team who will work continuously on your campaign, create the content itself and implement the strategy. Work with members of the team, taking into account the features of your product and market.

3. Reorganize your website.

More than 60% of websites of b2b sector have less than 3,000 visitors per month and very few incoming leads. Often, the reason lies in the design that bears more “tactical” rather than “strategical” nature.

To solve this problem:

• Explore your website to find out how attractive it is to your target audience.

• Relate attributable to a volume of traffic and conversion rate with the same indicators as other sites. Are your indicators above or below?

• Use the data to reorganize your site, focusing on getting quality traffic from your target audience.

• Try to get away from tactical Web site to strategical.

• Integrate into your website automated marketing tools, for example online consultant.

• Focus on techniques for optimizing the level conversion using A / B testing.

Constantly rethinking your website is an essential element of the incoming marketing. This procedure should be produced in a quarterly basis to make sure that you are attractive to customers and targeted audiences.

 

4. Reengineering process of content creation.

In order to most accurately determine what content on the site will be attractive to the target audience, draw a client journey map. In any case, remember that the key to optimizing the production of content – in its uniqueness. Do not be afraid to provide the user with a smaller amount of information in case it will be better. You also need to find a niche in the market and create content to support it.

It is also important to invest in initial studies of leaders. Secondary data customers can get anywhere! In addition, it will help strengthen your strategical storytelling. Every consumer needs to find in the content the beginning, middle and end of their client journey, from which eventually formed the history accompanying the client all the way through the sales funnel. Regular replenishment of fresh blog posts is also very useful in this regard, but it is only the “tip of the iceberg” and the easiest (but only the first) step in the direction of the incoming marketing.

5. Constantly review your strategy.

Inbound Marketing – is a tool for improving your business processes, it needs periodic tuning to maximize the effect. That is why careful selection of key performance indicators is crucial. We advise you to focus on:

• relevant traffic and the “quality” of potential clients.

• Measure the conversion for different channels – Did the strengthening of activities included marketing to increase the quality of leads?

• Analyze the conversion of your target audience in the leads.

• Measure the size and scope of your database, the level of involvement of consumers in relation to the time he spent on the site, and bounce rates of visitors.

• Quarterly audit the goals based on the results of your analysis, not on assumptions.

Remember, you may need to train your business to this new marketing strategy, since it includes a complete rethinking of the sales process and marketing activities.